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April 23, 2009

Tips and Best Practices for Making Video for the Web

Making a good online video can be a major undertaking. You might not even know where to start, or perhaps you’ve started and it’s not going so well. Now you’re looking for help. Well you’ve come to the right place as this is exactly what this article is aiming to do. By assembling some basics before you go do that video shoot you should have a firm grip on what you’re doing and be well on the way to a great online video project

The Words! They Befuddle me! – So you’ve got a great idea and you want to tell the world about it but you need the words to do it. This is where the script come in obviously. You can’t pack too much into a script, people only speak about 120-150 words a minute. If you have action or dialog then it will be even less. But while you might know exactly what you want to tell and show everyone it’s still best to script it all out so that you have a clear cut path. Who knows, you might even come up with some better way to say what it is you have to say.

What goes where when? – Scripting is good to know who says what. Storyboarding is great for knowing who and what goes where and when. It’s a fantastic way to get the full picture of your video laid out prior to even thinking about shooting. It puts you in the director’s seat of a fully equipped and ready to go idea. That means you’ll know exactly what you need to proceed and will really help your video shine when you get to the nuts and bolts. If all goes smoothly you’re on budget and on time and that helps make for happy people all around.

Ohhh, shiny! – You’ve got your footage, you followed your script, your storyboard showed you the way. Now what? Well of course you’ve got to edit together the pieces. But you’ve also got information that you need to communicate to your viewers. This could be as simple as an opening title or as complex as a full set of subtitles, closed captions and scene transitions and closing credits. Either way you have got to get URLs, email addresses and product names. Depending on if you’re selling a product, a service or a person that is.

With these steps at the front and back of your video shooting you should be making well-organized, informative video content in no time. Making it interesting, well that’s beyond the scope of this article ,but you can think about keeping things moving at a good pace and you should be on the right track.

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