We all know that online video is the wave of the future. It’s growing leaps and bounds every month and more and more people are spending more time watching it. So if you’ve got a product or company to promote you need to get moving. YouTube is the biggest video sharing site so here are some quick tips to help you take advantage of YouTube for marketing.
All videos are auto-captioned now at YouTube. That means when you upload it the system will pick out the dialog and create captions for it. This used to be a time-consuming endeavor that many video marketers suggested doing. Why? It expands your video’s content outside of just the standard metadata. It creates text that can be searched by all search engines and that means more results or better results. Subtitles also work to help with it as well and if you can create a subtitle set for your video you should certainly do that as well. That will help your video be seen as much as it can.
If you’re a producer of video content that is available in pay form, say on a DVD on Amazon, etc, then you should be putting direct buy links at the bottom of the videos you upload. One notable group (Monty Python) did this and sales of their products skyrocketed. By giving viewers more information, links and quick ways to buy the products you can easily increase your own sales and bottom line.
YouTube is more than just a place to share videos, it’s a living breathing community. What comes around goes around in the community. If you subscribe, comment, share and take an active interest in the community, it will do the same for you. This is invaluable because YouTube rankings do not only take into account views, title, description and video age. In fact they use almost every facet of YouTube interaction available including visits,comments, subscribers, playlist additions and inbound links. They track how many times your video is embedded and watched and it all counts toward your ranking. If you want higher rankings you need to be an active member of the community and it will help boost your videos as well.
Content is king. Without good content in your videos you can’t possibly hope to scratch your way to the top of the pile. It’s got to be interesting, it has to be compelling and it has to call viewers to action if you truly want to increase your brand awareness and conversion rate or boost sales. The best way to do that is in the content itself. Make it useful, informative, and interesting. That’s a tough balance and all in under 5 minutes. The most successful videos on YouTube are rarely the most over-produced, the most scripted or the most expensive. They are generally the most genuine and that’s what you need to aim for when making your YouTube videos for marketing. Those are the videos that will get people interested in your product and brand.
Sure, all of that sounds easy but mastering the ins and outs of YouTube Marketing is a massive task. That means you will need all the information you can get and there are many valuable resources available on the Internet and in book stores. Being well prepared is the key to success in using YouTube to market your company or product. If you’re not careful you’ll just end up spinning your wheels and wasting time and money. To get the most out of your YouTube marketing campaigns you need to know how to get the best results.
If you want additional advice on how best to use YouTube to visit ReelSEO, the internet’s number 1 source for news, information and tips for .
When hosting videos on your own site, keep your videos one per page and put all the pages with videos into one directory. This combined with a video sitemap will help search engines find and index all of your important videos.
