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April 8, 2010

Tips for Downloading YouTube Videos

Filed under: General — Tags: , , , , , , , , , , , , , — Grant C. Roberts @ 3:23 pm

Many downloaded programs found online come with a set rules and regulations, called terms of service, to which you must agree to be allowed access. YouTube (YT) is no different and by checking the agreement box you’re promising them you’ll abide by their rules. Most people do this automatically, often without even reading the terms, but it doesn’t matter — rules are rules. One of YT’s rules is, “no downloading allowed.” So, if you want to download YouTube videos, the first thing you must do is decide that it’s okay to break the rules.

How many people actually read the lengthy terms of service anyway? Not many, for sure. Yes, clicking the agree box says you’ve read and understood the terms, but no one is looking over your shoulder to make sure you’ve done what you said. It’s become an accepted white lie, kind of like the old 55 mile-per-hour speed limit that was a law that just about every motorist broke.

How many times have your heard, “rules were made to be broken, ” or, “what they don’t know won’t hurt them?” Maybe those adages apply here. But still, that being said, if you copy music or video from YT you’re breaking the rules and subject to the penalties. They include no longer being able to use the service.

There is, however, an exception to the rule. YouTube allows the original poster of a video to download it in the form of an MP4. They’ll only let you do this two or three times before the option disappears, but it comes back eventually and then you can do it again. But if you’re the one who did the upload, you probably already have a copy, so it’s kind of redundant. And it doesn’t make it possible to download someone else’s content.

If you do a search of this article’s keywords you’ll find many ways to download from YT to your computer. These downloading sites are generally free of charge, although a few do charge a fee. Some are so easy to use, all you have to do is put in the URL for the video you’re interested in and click ‘download’. Once the transfer is made, the file just needs to be saved and it’s ready to be played.

Other programs are somewhat more involved, with the requirement that you change the name of the file you’ve downloaded and add an extension to the file name. Some of these sites are full of banner ads and pop-ups, which can be distracting to the task at hand. Others are free of ads and seem much easier to navigate.

After testing several of these download sites, the one that was easiest and most hassle free (no pop-ups, etc.)seemed to work best. Just type in (or copy and paste) the URL, click download, save and play your new vid. No problems were encountered and the copy was just a good as the original.

If you can download YouTube videos or music it’s a great way to fill up an MP4 player or your computer hared-drive with your favorite stuff. If your intention is just to enjoy and share the videos with friends it shouldn’t be a big deal. If your purpose is geared towards somehow profiting financially from these downloads… Well, that’s a different story. Let your conscience by your guide.

If you are interested in downloading YouTube videos, you can find information on YouTube download tools as well as other tools, tips, resources and best practices for online video marketing at ReelSEO.com – the online video experts.

April 5, 2010

YouTube Marketing Expert Tips & Advice

Filed under: General — Tags: , , , , , , , , , , , , , — Grant C. Roberts @ 5:57 pm

We all know that online video is the wave of the future. It’s growing leaps and bounds every month and more and more people are spending more time watching it. So if you’ve got a product or company to promote you need to get moving. YouTube is the biggest video sharing site so here are some quick tips to help you take advantage of YouTube for marketing.

All videos are auto-captioned now at YouTube. That means when you upload it the system will pick out the dialog and create captions for it. This used to be a time-consuming endeavor that many video marketers suggested doing. Why? It expands your video’s content outside of just the standard metadata. It creates text that can be searched by all search engines and that means more results or better results. Subtitles also work to help with it as well and if you can create a subtitle set for your video you should certainly do that as well. That will help your video be seen as much as it can.

If you’re a producer of video content that is available in pay form, say on a DVD on Amazon, etc, then you should be putting direct buy links at the bottom of the videos you upload. One notable group (Monty Python) did this and sales of their products skyrocketed. By giving viewers more information, links and quick ways to buy the products you can easily increase your own sales and bottom line.

YouTube is more than just a place to share videos, it’s a living breathing community. What comes around goes around in the community. If you subscribe, comment, share and take an active interest in the community, it will do the same for you. This is invaluable because YouTube rankings do not only take into account views, title, description and video age. In fact they use almost every facet of YouTube interaction available including visits,comments, subscribers, playlist additions and inbound links. They track how many times your video is embedded and watched and it all counts toward your ranking. If you want higher rankings you need to be an active member of the community and it will help boost your videos as well.

Content is king. Without good content in your videos you can’t possibly hope to scratch your way to the top of the pile. It’s got to be interesting, it has to be compelling and it has to call viewers to action if you truly want to increase your brand awareness and conversion rate or boost sales. The best way to do that is in the content itself. Make it useful, informative, and interesting. That’s a tough balance and all in under 5 minutes. The most successful videos on YouTube are rarely the most over-produced, the most scripted or the most expensive. They are generally the most genuine and that’s what you need to aim for when making your YouTube videos for marketing. Those are the videos that will get people interested in your product and brand.

Sure, all of that sounds easy but mastering the ins and outs of YouTube Marketing is a massive task. That means you will need all the information you can get and there are many valuable resources available on the Internet and in book stores. Being well prepared is the key to success in using YouTube to market your company or product. If you’re not careful you’ll just end up spinning your wheels and wasting time and money. To get the most out of your YouTube marketing campaigns you need to know how to get the best results.

If you want additional advice on how best to use YouTube to market your videos, visit ReelSEO, the internet’s number 1 source for news, information and tips for VSEO and Video Marketing.

March 26, 2010

Top Ten Video Search Engine Optimization Tips and Tactics

People usually love video, millions of Americans consume videos online and same is the case world over. A consumer is most likely to keep in mind and refer to a video in comparison to a print advertisement. These days video making is very economical as compared to the cost of a traditional commercial. Broadband is getting enormous popularity worldwide. Now people can watch videos without long download times or quality issues. Present generation considers video to be a reliable source of news and information. Online video for them is second to nature. Here are a few tips/hints for optimizing your video:

1) In order to have your video more easily discovered, one very popular technique is to submit a text transcript along with your video for users and for the search engines to understand and index your video more easily. Use a keyword rich title for the transcript and be sure to include an introduction or summary that describes the video content in text form.

2) Make sure to include the keyword that you are targeting visitors for. Most often users will use the word “video” in conjunction with their search if searching for videos via the search engines. Therefore, it is important to use the word “video in your title, description, meta tags, and any other on-page text that you include with your video.

3) Off-page SEO, or, the techniques that one uses outside of the actual coding of the site itself (links, etc…), is just as effective for online video content as it is with any other webpage. Therefore, do your best to develop inbound links to your videos with the keywords that you are targeting in the anchor text of those links.

4) Create a video sitemap exclusively for your online video content so that engines can find all of your videos and understand the structure of your site more easily. This helps the web crawlers to locate your video files speedily and effortlessly.

5) When hosting video content on your own, keep in mind that flash is next to impossible for search engines to read and understand. Try to work with a format that is not flash. However, the simplest way to enable video on your site is via the popular flash players. That being said, do your best to take advantage of the other tips for SEO so that search engines can easily understand what it is your video is about.

6) Keep a keyword friendly URL structure that uses a few of your main keywords in the url string. For example – website.com/videos/car-racing-video/ is much better than website.com/videos/?videoID=123kjh

7) The first thing that users see when browsing for or searching for videos is the video thumbnail. Research shows that the thumbnail you choose for your video can really effect the number of viewers that watch the video itself. Try to experiment with the thumbnails that you choose to see which ones create more interest and get seen more often by viewers.
8) When hosting videos on your own site, keep your videos one per page and put all the pages with videos into one directory. This combined with a video sitemap will help search engines find and index all of your important videos.

In addition to the specific optimization techniques listed above, make sure that you also follow some common guidelines for online video content:

9) Keyword research, as with search engine optimization for other online content, is crucial for targeting the audience you desire most effectively. Use keyword research tools available in order to identify those words that most often are searched for when searching for related content online.

10) Enable ratings, reviews, comments, and feedback on your videos. Research shows that allowing users to provide feedback results in greater views for your video in addition to the fact that users who provide feedback tend to be those users that act.

If you’re interested in learning more about online video marketing and SEO, we suggest that you visit ReelSEO. They are is focused on offering expert tips, tutorials, and advice onOptimizing Videos for Search Engines. For a list of articles and resources about VSEO, visit ReelSEO.com

February 8, 2010

Web Video Marketing Tips and Advice

Online Video is all the rage with over 31 billion views in November 2009. So why aren’t you using it to help market your company and products? You don’t know how? Well we can help you get started with these quick tips but if you really want to learn more head to a place like ReelSEO they have a huge assortment of articles and are experts in the industry.

First and foremost you need to be clear on what the message is that you want to get across. Do you simply want to raise brand awareness? Then you might benefit from a viral video with some interesting or comedic content that will spread across the internet on its own. Perhaps you’re trying to get people to buy your product a situation where you might want to do a totally informational video or perhaps a hand-on review of the product to let people see how it works, what it does or why they should get it.

Once you’ve got that established you have to use some common rules of advertising and marketing. With video you have a potentially interactive medium that you can use to help people get to the final stage. So be sure to include a ‘call to action.’ If you’re selling a product you want to include some sort of discount or perhaps a special deal just for people who watch the whole video. If they’ve already found the video then you know they’re in the market for your products.

Speaking of finding the video, another tip is to make sure you optimize your video for search engines. That means including the best possible metadata like title, description and keywords. On top of that you can also include text-based subtitles and closed captions. This not only gives more text for the search engines to find but it also includes information for those who can’t hear or don’t have sound capabilities on their PC (common in some work environments).

Viral videos are called so because they spread themselves meaning you don’t have to do all the work. You do have to give viewers ways to share those videos so they can go viral. Linking the video to YouTube, Twitter and Facebook is essential. Myspace is another outlet. By giving tools to the viewers you are enabling them to help you by spreading the word on their own. In the end it’s what’s needed to get the word out in a big way.

There are all basic tips and you can find even more at ReelSEO.com in multiple articles. There are other places you can turn to including video marketing and public relations firms. But if you want to do it yourself you’ll need to do a lot of research before you’re ready to run a successful online video marketing campaign and information will be your best tool in the beginning.

Many companies will want to hire a company that provides professional online video marketing services. If your business needs the best video marketing services including video production, optimization, distribution, and viral video seeding, consider ReelSEO.com’s services for marketing internet videos.

October 14, 2009

Secret YouTube Marketing Hints

It is estimated that in the year 2017 there will be 1.3 billion gigabytes of videos watched by mobile users, per month. Online video is a great way to market your product and brand. YouTube Marketing is a great first step for an online video marketing campaign, so here are some quick tips.

Why YouTube? With over 110 million unique visitors a month who watch, on average, 65 videos per month, why would you want to be excluded from that? There are loads of opportunities available to market your product or service and expand brand awareness. Of course you’ve got to start somewhere so create an account, setup a channel and get it looking how you want it to look.

YouTube has a search algorithm that includes the optimization of the following: Title, Description, tags, Number of views and Rating. When you are first creating and uploading you only have control over the first three. The last two come later but you can help yourself in this regard. Make sure that the content is interesting and that it makes people want to interact and respond. If your creative quality is low and your content either uninteresting or uninformative, you simply won’t get the views and ratings you need to make your YouTube Marketing campaign successful. The best idea for content? A How-To video. They generally get loads of views and if you can tie your brand into it then you’re on the road to marketing success.

You not only need interesting content, you need to optimize for the search engines. Since YouTube processes over 3.5 billion searches a month it’s the 2nd largest search in the world. Optimization means having a very good, concise title, highly relevant tags (keywords), and a great description. In regards o the description, it’s always good to include a clickable link in the first 27 characters. Why 27? Well that’s the length of descriptions prior to ellipsis (the three dots you click to read more). Use a major keyword or tag as the clickable link as well and it will save space and be useful.

Other things that work for interaction are continued branding and calls to action throughout the video, a URL and phone number that show up in the video. Show the call-to-action in the thumbnail if you can manage it. Once your video is up add comments on popular videos with links to your videos but don’t overdo it as it will look like spam. Also you might consider making spin-offs of already popular videos. This is not an all-inclusive list of things to take into account when attempting YouTube Marketing, but they’re a sure way to get you on the road. More tips can be found at ReelSEO.com.

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April 23, 2009

Tips and Best Practices for Making Video for the Web

Making a good online video can be a major undertaking. You might not even know where to start, or perhaps you’ve started and it’s not going so well. Now you’re looking for help. Well you’ve come to the right place as this is exactly what this article is aiming to do. By assembling some basics before you go do that video shoot you should have a firm grip on what you’re doing and be well on the way to a great online video project

The Words! They Befuddle me! – So you’ve got a great idea and you want to tell the world about it but you need the words to do it. This is where the script come in obviously. You can’t pack too much into a script, people only speak about 120-150 words a minute. If you have action or dialog then it will be even less. But while you might know exactly what you want to tell and show everyone it’s still best to script it all out so that you have a clear cut path. Who knows, you might even come up with some better way to say what it is you have to say.

What goes where when? – Scripting is good to know who says what. Storyboarding is great for knowing who and what goes where and when. It’s a fantastic way to get the full picture of your video laid out prior to even thinking about shooting. It puts you in the director’s seat of a fully equipped and ready to go idea. That means you’ll know exactly what you need to proceed and will really help your video shine when you get to the nuts and bolts. If all goes smoothly you’re on budget and on time and that helps make for happy people all around.

Ohhh, shiny! – You’ve got your footage, you followed your script, your storyboard showed you the way. Now what? Well of course you’ve got to edit together the pieces. But you’ve also got information that you need to communicate to your viewers. This could be as simple as an opening title or as complex as a full set of subtitles, closed captions and scene transitions and closing credits. Either way you have got to get URLs, email addresses and product names. Depending on if you’re selling a product, a service or a person that is.

With these steps at the front and back of your video shooting you should be making well-organized, informative video content in no time. Making it interesting, well that’s beyond the scope of this article ,but you can think about keeping things moving at a good pace and you should be on the right track.

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