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February 8, 2010

Web Video Marketing Tips and Advice

Filed under: General — Tags: , , , , , , , , , , , , , — Grant Roberts @ 5:22 pm

Online Video is all the rage with over 31 billion views in November 2009. So why aren’t you using it to help market your company and products? You don’t know how? Well we can help you get started with these quick tips but if you really want to learn more head to a place like ReelSEO they have a huge assortment of articles and are experts in the industry.

First and foremost you need to be clear on what the message is that you want to get across. Do you simply want to raise brand awareness? Then you might benefit from a viral video with some interesting or comedic content that will spread across the internet on its own. Perhaps you’re trying to get people to buy your product a situation where you might want to do a totally informational video or perhaps a hand-on review of the product to let people see how it works, what it does or why they should get it.

Once you’ve got that established you have to use some common rules of advertising and marketing. With video you have a potentially interactive medium that you can use to help people get to the final stage. So be sure to include a ‘call to action.’ If you’re selling a product you want to include some sort of discount or perhaps a special deal just for people who watch the whole video. If they’ve already found the video then you know they’re in the market for your products.

Speaking of finding the video, another tip is to make sure you optimize your video for search engines. That means including the best possible metadata like title, description and keywords. On top of that you can also include text-based subtitles and closed captions. This not only gives more text for the search engines to find but it also includes information for those who can’t hear or don’t have sound capabilities on their PC (common in some work environments).

Viral videos are called so because they spread themselves meaning you don’t have to do all the work. You do have to give viewers ways to share those videos so they can go viral. Linking the video to YouTube, Twitter and Facebook is essential. Myspace is another outlet. By giving tools to the viewers you are enabling them to help you by spreading the word on their own. In the end it’s what’s needed to get the word out in a big way.

There are all basic tips and you can find even more at ReelSEO.com in multiple articles. There are other places you can turn to including video marketing and public relations firms. But if you want to do it yourself you’ll need to do a lot of research before you’re ready to run a successful online video marketing campaign and information will be your best tool in the beginning.

Many companies will want to hire a company that provides professional online video marketing services. If your business needs the best video marketing services including video production, optimization, distribution, and viral video seeding, consider ReelSEO.com’s services for marketing internet videos.

January 23, 2010

Video Optimization Tips and Techniques

Filed under: General — Tags: , , , , , , , , , , , , , , — Grant C. Roberts @ 12:07 am

Great, you’ve got a video to put online, so upload it and people will find it, right? Wrong! You need to do some work to get those people out there in the world to see it or even know it exists. That’s where these three quick tips come in handy so read them and become an online video genius.

Get People Pointing – One of the most important factors in ranking high in Google search results are backlinks. Those are links that are coming into your site and pointing at your videos. You need these or Google won’t see how valuable your information is and will slide you near the bottom of the pile. Here are three things to do in order to keep that from happening. One, when you have that video uploaded and ready to be seen why not tell people about it? Put out a press release, a newsletter or a news blast to let your current subscribers and the media know it’s there. Who knows, it might get picked up by a major site and you’ll get more traffic. Two, do it yourself by dropping links in social networks like Twitter and Facebook, social bookmarking sites like Digg, Reddit, and Delicious. Those are all high value sites and will also generate some traffic. Three, tell your friends. Keep a list of people who maintain sites that pertain to your particular topics. When you put out a new video, drop them all an email to let them know. Or if they have forums and blogs leave comments and write posts that will also tie into what your video talks about because then it’s easy to slide a link in.

Add a Little Text – You can’t hit all of the people all of the time with video and audio information. Some people are at work, can’t hear or don’t speak English. That means your message is lost on them if it’s not presently visually. So you need subtitles which will allow you to put text into the videos. That allows your message to get out to the masses even if they can’t hear it or don’t speak English. See how cool that is? It’s an ideal place to drop in some URLs and contact information so they know where to find you and your website, product or company.

Multi-faceted Distribution – Get that video out to as many places as you can because that will get it seen. If you don’t want to pose the whole video to other video sharing sites but want people to see a teaser that leads them back to you then do that but be certain to include enough information so that they are compelled to find out more. You can even get a piece of software that will do all the submissions for you quickly and easily in a sort of fire-and-forget fashion where you don’t even need to be there.

Some of this will take some time, but if you do it, they will come. The more backlinks and places where you video is viewable means the quicker your message and information will disseminate to the masses. So get to it and you’ll soon find yourself with more traffic than you thought you could get.

While these are some great tips, you may want to consider working directly with a company that provides professional video search engine optimization services. Consider the internet’s #1 authority for video seo, ReelSEO.

October 14, 2009

Secret YouTube Marketing Hints

Filed under: General — Tags: , , , , , , , , , , , — Marcus Richard @ 9:38 am
by Marcus Richard

It is estimated that in the year 2017 there will be 1.3 billion gigabytes of videos watched by mobile users, per month. Online video is a great way to market your product and brand. YouTube Marketing is a great first step for an online video marketing campaign, so here are some quick tips.

Why YouTube? With over 110 million unique visitors a month who watch, on average, 65 videos per month, why would you want to be excluded from that? There are loads of opportunities available to market your product or service and expand brand awareness. Of course you’ve got to start somewhere so create an account, setup a channel and get it looking how you want it to look.

YouTube has a search algorithm that includes the optimization of the following: Title, Description, tags, Number of views and Rating. When you are first creating and uploading you only have control over the first three. The last two come later but you can help yourself in this regard. Make sure that the content is interesting and that it makes people want to interact and respond. If your creative quality is low and your content either uninteresting or uninformative, you simply won’t get the views and ratings you need to make your YouTube Marketing campaign successful. The best idea for content? A How-To video. They generally get loads of views and if you can tie your brand into it then you’re on the road to marketing success.

You not only need interesting content, you need to optimize for the search engines. Since YouTube processes over 3.5 billion searches a month it’s the 2nd largest search in the world. Optimization means having a very good, concise title, highly relevant tags (keywords), and a great description. In regards o the description, it’s always good to include a clickable link in the first 27 characters. Why 27? Well that’s the length of descriptions prior to ellipsis (the three dots you click to read more). Use a major keyword or tag as the clickable link as well and it will save space and be useful.

Other things that work for interaction are continued branding and calls to action throughout the video, a URL and phone number that show up in the video. Show the call-to-action in the thumbnail if you can manage it. Once your video is up add comments on popular videos with links to your videos but don’t overdo it as it will look like spam. Also you might consider making spin-offs of already popular videos. This is not an all-inclusive list of things to take into account when attempting YouTube Marketing, but they’re a sure way to get you on the road. More tips can be found at ReelSEO.com.

About the Author:
For more information on how to harness the power of online videos for marketing, visit ReelSEO.com, the Online Video Marketing Guide. At ReelSEO, you can learn how best to create, publish, and optimize online videos for YouTube video marketing

June 14, 2009

Fundamental Concepts In The Need For Online Directories

Filed under: General — Tags: , , , , , , , , , , , , , , , , , , , , , , , , — Chris Channing @ 6:30 pm
by Chris Channing

Internet directories certainly have their place on the Internet. They do things that search engines would either be unable to do or would only return poorly targeted results for. There are still major Internet directories for all subjects of life to consider in your daily routine of finding information.

Knowing the telephone number of a friend or family member was once something that led to the usage of a phone book. Today technologies such as mobile phones and internal memory let you keep track of such things automatically. But when you need to search for someone in particular, you are no able to go online and visit services create by telephone companies that allow for public searching of records.

If you are truly proud of your business and the work it does, you should look into getting a listing at the Yahoo! directory. The Yahoo! directory has been around for many years, and has long been one of the most prestigious directories around. Part of the reason is because it takes a whopping few hundred dollars just to get considered in placement. Before you submit details, make sure you qualify so as to not waste money.

Some directories instead try to index the entire Internet, minus all the less influential websites of course. Projects such as the DMOZ project, also known as ODP or the Open Directory Project, is one such service that attempts to do this. The ODP is a good resource if you need to find something on a particular subject, and don’t want to trust a search engine with results that could end up in a wrong lead or a bad website.

When you need professional help, whether legal or medical, the first thing you will want to do is consult a directory of your choosing. Searching through search engines can lead to untargeted results, and you will also have to deal with the fact you won’t be viewing every result possible. Directories are the better option, as they can give you results based on your region and link you to a professional with only minutes of searching.

Internet marketing is required if you are going to be found among clients. In the same thinking that you would want to use a directory for professional aid, you would also want to do so if you are seeking proper Internet marketing help for your website. Search results can sometimes be manipulated to show one company is better than the other, which isn’t always the case. Instead, use a directory and make the decision yourself.

In Conclusion

Search engines have come a long way in giving great results, but as of yet they can’t compare to the prestige that Internet directories can offer. You should still make use of search engines to expand your results, but also consider using Internet directories as well.

About the Author:
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April 23, 2009

Tips and Best Practices for Making Video for the Web

Filed under: General — Tags: , , , , , , , , , , , , , , — Marcus Richard @ 1:44 am
by Richard Marcus

Making a good online video can be a major undertaking. You might not even know where to start, or perhaps you’ve started and it’s not going so well. Now you’re looking for help. Well you’ve come to the right place as this is exactly what this article is aiming to do. By assembling some basics before you go do that video shoot you should have a firm grip on what you’re doing and be well on the way to a great online video project

The Words! They Befuddle me! – So you’ve got a great idea and you want to tell the world about it but you need the words to do it. This is where the script come in obviously. You can’t pack too much into a script, people only speak about 120-150 words a minute. If you have action or dialog then it will be even less. But while you might know exactly what you want to tell and show everyone it’s still best to script it all out so that you have a clear cut path. Who knows, you might even come up with some better way to say what it is you have to say.

What goes where when? – Scripting is good to know who says what. Storyboarding is great for knowing who and what goes where and when. It’s a fantastic way to get the full picture of your video laid out prior to even thinking about shooting. It puts you in the director’s seat of a fully equipped and ready to go idea. That means you’ll know exactly what you need to proceed and will really help your video shine when you get to the nuts and bolts. If all goes smoothly you’re on budget and on time and that helps make for happy people all around.

Ohhh, shiny! – You’ve got your footage, you followed your script, your storyboard showed you the way. Now what? Well of course you’ve got to edit together the pieces. But you’ve also got information that you need to communicate to your viewers. This could be as simple as an opening title or as complex as a full set of subtitles, closed captions and scene transitions and closing credits. Either way you have got to get URLs, email addresses and product names. Depending on if you’re selling a product, a service or a person that is.

With these steps at the front and back of your video shooting you should be making well-organized, informative video content in no time. Making it interesting, well that’s beyond the scope of this article ,but you can think about keeping things moving at a good pace and you should be on the right track.

About the Author:
Are you creating video for the internet? If you are interested in learning more about Marketing with Video, we suggest that you visit and read ReelSEO.com. They have a ton of excellent information, including tips and best practices from experts, tutorials, guidelines, and news about the world of Video Marketing.

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