The reverse logistics operations process is an important one for manufacturers. Without a solid system in place, millions of dollars could be thrown away at unnecessary shipping, replacements, and labor costs. Learning more about proper methods or even outsourcing could save money.
The Internet has acted as a marketplace and a hub for business, but it also leads to a higher rate of returned products. Products might be different than what the customer expected, they may rethink a purchase, or it might just be defective. Whatever the case may be, any legitimate Internet presence deserves a returns policy and procedure that can handle even the most massive of recalls.
Many returns aren’t because the customer didn’t like the product- it might be because they didn’t receive it! Getting an address wrong or failing to verify address data is a leader in causes of wrongly addressed packages. On the front end of things, it’s nice to verify address information before accepting any new orders. For the back end, it’s best to have a system that is well organized and can handle mass addressing operations.
Return departments don’t always just replace a product. Instead, a product may become refurbished and sent back to the buyer. This is popular for heavy machinery such as riding lawn mowers, where replacing the entire machine would cost much more than replacing a simple part. As a result, your business may also need a repair department on staff.
The refurbished market is a common one. A tactic used in this market is to cycle through refurbished products as needed. If the business selling the product receives a request to repair a certain item, they might instead put the item they receive in a warehouse to get ready for troubleshooting. They would then send an already repaired device back to the consumer to save on repair time. This doesn’t work for personalized devices, but does for most retail electronics.
Remember that you are competing with other businesses that could potentially take business away as a result of dissatisfaction. One way to reduce confusion or communication errors within customers is to spend extra time making a manual and operating booklet that goes with the product. A mobile phone should have a detailed list of every feature and button. If it doesn’t, the buyer will probably return it and trade it in for a different model that is easier to learn.
Final Thoughts
The logistics of returns processing isn’t simple to master. Outsourcing to a third party logistics service is necessary for when you outgrow your basic business model. Third party logistics services seek to save money, not waste it, so they are a great business investment. Consult several for a quote or consultation.
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